Parlay Entertainment Clinches Spanish Bingo Deal
Parlay Entertainment has announced the signing of yet another lucrative deal. This time, the company will power a new Spanish-facing Winzingo.com brand online bingo site, to be launched by Gaming VC.
The Spanish Winzingo site will target the female playing market and has been launched to coincide with the football madness that has gripped the men of Europe during this month’s Euro2008. Innovative campaigns have marketed the new site as a worthy alternative to watching men watch football!
“Winzingo is an example of online bingo sites seeking out new niches and opportunities outside the core UK market,” said the European Managing Director for Parlay Entertainment, Steve Cook. “Parlay is thrilled to have helped Gaming VC launch the Winzingo brand in Spain, and we’re quite confident of its success.”
In response, Kenneth Alexander, the CEO of Gaming VC, a company with its headquarters in Luxembourg, said: “Parlay Entertainment’s bingo software made it easy for Gaming VC to successfully develop and launch a localized version of bingo, complete with Spanish interface, a Spanish caller and game-play in Euros.”
The new Spanish bingo site will take advantage of the ever-growing popularity of the online version of bingo in the country, and will include localized chat managers and customer support teams, and Spanish e-commerce solutions. Gaming VC, with a proven track record in identifying and penetrating new markets, is licensed in the Netherlands Antilles, Malta and Italy.
